Experience
Design Manager, AreaLab 2018–2024
Clients: Disney, Netflix, NBCUniversal, Warner Bros, Clean Energy Fuels, Crayola, Paramount, Family Guy, Curious George, Indo ExpoProvided creative vision and art direction, leading cross-functional teams to deliver visually impactful campaigns and brand assets, with a focus on compelling visual narratives that translated brand stories across all platforms, driving increased brand recognition and engagementLed strategic brand development and executed multi-platform advertising campaigns, driving brand awareness and engagement across print, digital, and social mediaAchieved 1M+ Instagram follower growth for Disney Baby, fulfilling defined KPI within contract timelineDeveloped and implemented comprehensive brand guidelines and visual systems, including style guides, storyboards, and packagingDesigned compelling presentations and pitch decks to effectively communicate brand vision and strategiesEffectively prioritized tasks and managed multiple projects simultaneously, meeting deadlines and exceeding client expectationsSuccessfully led and managed remote design teams, fostering collaboration and ensuring consistent creative output across distributed locations
Graphic Designer, LaView Security 2016–2018
Transformed company identity, branding and e-commerceCreated comprehensive brand marketing & product activation strategies, campaign development, video production, photography, print materials, packaging design, email marketing, social media management, e-commerce platform development, and sales channel optimizationWorked jointly with Operations and Sales team to ensure all materials maintain brand consistency, drive traffic and ensure great customer experience throughout all online retail channelsMonitored, identified, and analyzed key online and industry trends to maintain ever evolving surveillance e-commerce channels
Graphic Designer, Maudlin Design 2009–2015
Clients: Disney, St. Francis Medical Center, Capriotti's, St. Vincent Meals on WheelsDelivered diverse creative solutions for clients, from foundational brand identities to comprehensive marketing and publication materialsDesigned and executed strategic design solutions for branding, advertising, and marketing collateral across digital and print mediaConceptualized and developed 20+ unique social media platform interfaces for the DreamWorks' movie "I Am Number Four”
Undergraduate Associate, Design, Disney Consumer Products 2009
Led design initiatives for the Creative Innovations Department, producing a diverse range of assets including branding materials, internal communications, large-scale exhibits, and environmental graphicsManaged project timelines, coordinated installations, and department procurement
Graphic Design Intern, St. Francis Medical Center 2007–2008
Developed brand identity and printed materials, multi-collateral event packagesContributed articles in multiple advertising publications
Education
Bachelor of Arts, Magna Cum Laude 2005–2008
Mt. Sierra College
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