Experience

Design Manager, AreaLab 2018–2024

Clients: Disney, Netflix, NBCUniversal, Warner Bros, Clean Energy Fuels, Crayola, Paramount, Family Guy, Curious George, Indo Expo
  • Provided creative vision and art direction, leading cross-functional teams to deliver visually impactful campaigns and brand assets, with a focus on compelling visual narratives that translated brand stories across all platforms, driving increased brand recognition and engagement 
  • Led strategic brand development and executed multi-platform advertising campaigns, driving brand awareness and engagement across print, digital, and social media 
  • Achieved 1M+ Instagram follower growth for Disney Baby, fulfilling defined KPI within contract timeline 
  • Developed and implemented comprehensive brand guidelines and visual systems, including style guides, storyboards, and packaging 
  • Designed compelling presentations and pitch decks to effectively communicate brand vision and strategies 
  • Effectively prioritized tasks and managed multiple projects simultaneously, meeting deadlines and exceeding client expectations 
  • Successfully led and managed remote design teams, fostering collaboration and ensuring consistent creative output across distributed locations

Graphic Designer, LaView Security 2016–2018

  • Transformed company identity, branding and e-commerce
  • Created comprehensive brand marketing & product activation strategies, campaign development, video production, photography, print materials, packaging design, email marketing, social media management, e-commerce platform development, and sales channel optimization
  • Worked jointly with Operations and Sales team to ensure all materials maintain brand consistency, drive traffic and ensure great customer experience throughout all online retail channels
  • Monitored, identified, and analyzed key online and industry trends to maintain ever evolving surveillance e-commerce channels

Graphic Designer, Maudlin Design 2009–2015

Clients: Disney, St. Francis Medical Center, Capriotti's, St. Vincent Meals on Wheels
  • Delivered diverse creative solutions for clients, from foundational brand identities to comprehensive marketing and publication materials
  • Designed and executed strategic design solutions for branding, advertising, and marketing collateral across digital and print media
  • Conceptualized and developed 20+ unique social media platform interfaces for the DreamWorks' movie "I Am Number Four”

Undergraduate Associate, Design, Disney Consumer Products 2009

  • Led design initiatives for the Creative Innovations Department, producing a diverse range of assets including branding materials, internal communications, large-scale exhibits, and environmental graphics 
  • Managed project timelines, coordinated installations, and department procurement

Graphic Design Intern, St. Francis Medical Center 2007–2008

  • Developed brand identity and printed materials, multi-collateral event packages
  • Contributed articles in multiple advertising publications

Education

Bachelor of Arts, Magna Cum Laude 2005–2008
Mt. Sierra College

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